With his literary training, the Semiotician passes for a cultivated mystique. Each object and every image are subjected to his interpretation and decryption. Unlike the predictions of doomsayers, the meanings the Semiotitian deciphers are appreciated. He sheds light on coded messages, piercing the mysteries contained in the words, signs, and pictograms. In a word, he makes intelligible what before seemed obscure to ordinary mortals. (source )